How We Work
Simple. Transparent. Focused.
Here's exactly what working with ABM looks like — from the first conversation to ongoing execution.
Discovery Call
We figure out what actually makes you money.
We break down your business, your offer, and what a qualified lead looks like. So we're not guessing — we're targeting.
Strategy & Setup
We build everything for you. You don't lift a finger.
- —Campaign setup inside Meta
- —Ad creatives — we script, edit, and produce your videos
- —High-converting copy + hooks
- —Lead forms built for quality (not junk leads)
No logins needed. Just add me as admin — that's it. We launch fast. Days, not weeks.
Lead Handling & Automation
We don't just get leads. We make sure they convert.
- —Instant follow-up messages when someone submits a form
- —Automated SMS/email so leads don't go cold
- —Organized pipeline so you can track everything
Your leads don't feel ignored. You don't lose opportunities.
Communication & Weekly Optimization
You're never left wondering what's going on.
- —Direct communication via iMessage — fast responses
- —Weekly Zoom calls to review performance
- —What's working → we scale
- —What's not → we fix immediately
This is where results compound.
Client Agreement
Clear expectations. No surprises.
Before we begin any engagement, we align on scope, deliverables, and terms. Below is a plain-language summary of our standard agreement.
Scope of Services
Strategic planning, Meta Ads setup and management, ad creative and copy, lead generation campaigns, lead automation coordination, and monthly performance reporting.
Excludes: organic posting, website development, email marketing, sales closing, and advanced CRM builds unless agreed separately.
Fees & Payment
Monthly retainer of $1,250–$2,000 depending on scope. Payment is due upfront each month. Ad spend is separate and paid directly by the client.
Late payments may incur a $100 or 5% fee.
Term & Cancellation
Services are month-to-month. Either party may cancel with 14 days written notice. Payments are non-refundable once a service month has begun.
Recommended minimum commitment: 3 months to see meaningful results.
Creative & Revisions
Reasonable revisions are included in the retainer. Major scope changes may incur additional fees. If no feedback is provided within 3 business days, we may proceed with the approved direction.
Intellectual Property
Clients receive full rights to all final paid creatives and assets. ABM retains ownership of internal systems, frameworks, and methodologies.
No Guarantee of Results
No guarantees are made on specific leads, sales, ROI, or performance metrics. Marketing performance depends on many factors including ad spend, market conditions, and client responsiveness.
Confidentiality
Both parties agree to keep each other's non-public business information confidential. ABM may reference campaign results and use work as a case study unless otherwise agreed.
Liability
ABM's liability is limited to fees paid in the previous two months. The client is responsible for the legality and accuracy of all advertising claims.
Governed by the laws of the State of California.
Ready to get started?
Book a free 30-minute strategy call. Let's figure out the best solution for your business.
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